{"id":70,"date":"2024-09-16T23:27:48","date_gmt":"2024-09-16T23:27:48","guid":{"rendered":"https:\/\/healthconsulting.pe\/?page_id=70"},"modified":"2024-10-15T17:20:21","modified_gmt":"2024-10-15T17:20:21","slug":"marketing-digital","status":"publish","type":"page","link":"https:\/\/healthconsulting.pe\/index.php\/marketing-digital\/","title":{"rendered":"Planificaci\u00f3n y Estrategias de Marketing Digital"},"content":{"rendered":"\n

PLANIFICACI\u00d3N Y ESTRATEGIAS DE MARKETING DIGITAL<\/strong><\/p>\n\n\n\n

\n
\n

An\u00e1lisis de la empresa<\/strong><\/p>\n\n\n\n

    \n
  • Diagn\u00f3stico actual de la empresa.<\/li>\n\n\n\n
  • Identificaci\u00f3n de las principales fortalezas \/ debilidades.<\/li>\n\n\n\n
  • Identidad de la empresa.<\/li>\n<\/ul>\n\n\n\n

    An\u00e1lisis del mercado<\/strong><\/p>\n\n\n\n

      \n
    • An\u00e1lisis de los clientes.<\/li>\n\n\n\n
    • An\u00e1lisis de la competencia.<\/li>\n\n\n\n
    • Relaci\u00f3n con proveedores.<\/li>\n<\/ul>\n\n\n\n

      Evaluaci\u00f3n y an\u00e1lisis de<\/strong> la informaci\u00f3n<\/strong><\/p>\n<\/div>\n\n\n\n

      \n
      \"\"<\/figure>\n<\/div>\n\n\n\n
      \n

      Implementaci\u00f3n de Indicadores<\/strong><\/p>\n\n\n\n

        \n
      • Tasa de conversi\u00f3n.<\/li>\n\n\n\n
      • Ticket promedio.<\/li>\n\n\n\n
      • Grado de satisfacci\u00f3n del paciente.<\/li>\n\n\n\n
      • Ingresos por servicios.<\/li>\n\n\n\n
      • Ventas vs Leads<\/li>\n<\/ul>\n\n\n\n

        Creaci\u00f3n del plan de acci\u00f3n<\/strong><\/p>\n\n\n\n

          \n
        • Desarrollo y creaci\u00f3n de estrategias comerciales.<\/li>\n\n\n\n
        • Identificar: recursos necesarios, responsables y procedimientos a seguir.<\/li>\n\n\n\n
        • Captaci\u00f3n de nuevos clientes.<\/li>\n\n\n\n
        • Convenios con seguros y empresas.<\/li>\n<\/ul>\n\n\n\n

          Creaci\u00f3n y desarrollo de la marca<\/strong><\/p>\n\n\n\n

            \n
          • Identidad de la marca (logo\/variantes de color).<\/li>\n\n\n\n
          • Tarjetas \/ Membretes \/ Presentaci\u00f3n power point.<\/li>\n\n\n\n
          • Creaci\u00f3n de contenido.<\/li>\n\n\n\n
          • Dise\u00f1o Gr\u00e1fico.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            PLANIFICACI\u00d3N Y ESTRATEGIAS DE MARKETING DIGITAL An\u00e1lisis de la empresa An\u00e1lisis del mercado Evaluaci\u00f3n y an\u00e1lisis de la informaci\u00f3n Implementaci\u00f3n de Indicadores Creaci\u00f3n del plan de acci\u00f3n Creaci\u00f3n y desarrollo de la marca<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"yoast_head":"\nPlanificaci\u00f3n y Estrategias de Marketing Digital - Health Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/healthconsulting.pe\/index.php\/marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planificaci\u00f3n y Estrategias de Marketing Digital - 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